From 1 July 2026, the ACMA requires all branded SMS Sender IDs to be registered. If your business name displays on customer messages, you need to act now.
Approval times vary and are in ACMA's hands once submitted. Starting now with DCCS gives your registration the best chance of being live before the deadline.
Check which category applies to your current SMS setup.
Your business name — such as MyBrand or DCCS — displays as the SMS sender instead of a number. You need to register before 1 July 2026.
Your messages are sent from a numeric number like +61 4XX XXX XXX. No registration is required at this stage — but we recommend confirming your setup with us.
From 1 July 2026, unregistered branded Sender IDs face real, immediate consequences for your customer communications.
Your brand name is replaced with "Unverified". Delivery notifications, appointment reminders, offers, and authentication codes may be ignored because customers won't know it's from you.
Unverified messages are grouped with other unregistered senders — including scam and phishing traffic. Your brand loses its ability to stand out, and customers may delete or block your messages entirely.
Late registration means waiting on ACMA review times. If your Sender ID hasn't been approved by 1 July, SMS campaigns, order notifications, and customer workflows may not display as intended.
Getting registered is straightforward. DCCS manages the submission via our approved SMS provider (Tall Bob, a certified ACMA telco provider) on your behalf.
Fill in the form below or call us. We'll review your Sender IDs and start your application.
DCCS reviews your application and submits it through our approved provider on your behalf.
A director, owner, or registered business contact confirms the application through ACMA's process.
Once ACMA approves the registration, your Sender ID is active and messages display your brand name correctly.
The exact name(s) used as your branded SMS sender — include all campaign or seasonal names you'll use after 1 July.
ABN, registered business name, and evidence that your business has the right to use each Sender ID.
A director, owner, ABR-listed contact, or approved administrator who can confirm the application. Not necessarily the day-to-day manager.
ACMA review times vary. Starting now maximises the chance your Sender ID is approved well before 1 July.
As your SMS technology partner, DCCS manages the registration process end-to-end via Tall Bob — an ACMA-certified telco provider. You won't need to navigate this alone.
Registrations are submitted through an ACMA-accredited application process, ensuring everything meets the regulatory requirements.
We help you understand eligibility, naming rules, documentation, and the verification steps — so you know exactly what's happening at each stage.
Starting early gives ACMA time to review and approve your Sender IDs before the deadline. Don't wait until the final week — approval isn't instant.
Quick answers before you get started. For anything not covered here, reach out to the DCCS team directly.
Yes. If you use multiple SMS platforms or providers, each one needs to be separately authorised to send messages on your behalf using your Sender ID. Registering with DCCS/Tall Bob covers messages sent through our platform — it does not automatically cover other providers you may use.
Yes. The same Sender ID can be registered with multiple providers, but each provider must be individually approved and authorised. DCCS handles this for messages sent through our systems.
Someone with authority to act on behalf of your business — typically a director, owner, ABR-listed contact, or approved business administrator. This does not have to be the same person who manages the day-to-day registration process.
Each branded Sender ID must be registered separately. This includes seasonal names, campaign-specific names, or any lower-use Sender IDs you still plan to use after 1 July 2026. DCCS can help you compile the full list and work through each one.
Some applications need additional review by ACMA — this doesn't necessarily mean there's a problem. But because timing is in ACMA's hands once submitted, starting as early as possible gives your application the best chance of approval before the deadline.
If your SMS messages currently display your business name as the sender rather than a phone number, then yes — your Sender ID needs to be registered before 1 July 2026. Contact DCCS and we'll check your current setup and get your registration underway straight away.
Please share this page with the person who manages SMS communications, marketing, compliance, or operations in your business. They can reach out to DCCS directly to begin the process.
Schedule 1 – Information to be provided to customers The following information must be provided to customers by a participating telecommunications provider that is an originating telecommunications provider under paragraphs 9(1)(a), 9(2)(d) and 9(3)(c) and by an originating telecommunications provider under section 10: Part 24B of the Act provides for the establishment of the SMS Sender ID Register (the Register);From 1 July 2026, if a sender identification message is sent which includes a sender identification that is not registered in the Register, the sender identification message will be labelled as ‘Unverified’; If an entity wishes to send sender identification messages, it must register its sender identification in the Register and ensure that it uses one or more participating telecommunications providers to send the sender identification messages; The following types of entities can be approved to make applications to register sender identifications in the Register:an individual; a body corporate;a corporation sole;a body politic; a government entity (within the meaning of the A New Tax System (Australian Business Number) Act 1999); a partnership; any other unincorporated association or body of persons; a trust; a superannuation fund (within the meaning of the Superannuation Industry (Supervision) Act 1993); For an entity to be able to have its sender identification registered in the Register, the entity must demonstrate that it has a valid use case for the sender identification; An entity can make an application to register its sender identification in the Register through a participating telecommunications provider that is an originating telecommunications provider. A list of all participating telecommunications providers that are originating telecommunications providers will be made available on the ACMA’s website; Entities with an ABN An entity with an ABN can make an application to register its sender identification through any participating telecommunications provider that is an originating telecommunications provider, or a partner of a participating telecommunications provider. In order to obtain approval to make such an application: the person making the request for the entity must be listed as an authorised contact for the entity on the Australian Business Register, or be otherwise authorised by that entity; and the person making the request must pass an identification check; and the person making the request must agree to the Register’s terms of use; Note: These requirements will be included in a determination made under section 484L of the Act. Once the provider has made the application for registration of the sender identification on behalf of an entity, the person making the request for the entity will receive instructions from the ACMA about how to access the Register; Once the entity is approved by the ACMA, the entity will be able to confirm the registration of the sender identification; Note: The requirements in paragraphs (h) and (i) will be included in a determination made under section 484L of the Act. Any cost for registering a sender identification, including any ongoing annual charge; Once the entity’s sender identification is registered, the entity can authorise other participating telecommunications providers to send messages using that sender identification; An entity with an ABN can also register its sender identification through an originating telecommunications provider that is a certified telecommunications provider; Entities without an ABN An entity without an ABN can only make an application to register its sender identification through an originating telecommunications provider that is a certified telecommunications provider or a partner of a certified telecommunications provider. That provider or partner will conduct similar checks to those outlined in paragraph (g); An entity without an ABN that makes an application to register its sender identification through a provider or partner of the kind referred to in paragraph (m) will not be able to gain access to the Register.
Approval times vary and are in ACMA's hands once submitted.
Approval times vary and are in ACMA's hands once submitted. Starting now with DCCS gives your registration the best chance of being live before the deadline.